The Wall Street Journal. Complete Small Business Guidebook

The Wall Street Journal. Complete Small Business Guidebook

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Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. Thata€™s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from Americaa€™s most trusted source of financial advice. It answers would-be business ownersa€™ biggest questiona€”how do I fund my venture?a€”then explains the mechanics of building, running and growing a profitable business. Youa€™ll learn: a€c How to write a winning business plan a€c Secrets to finding extra money during the lean years and beyond a€c Ways to keep your stress in check while maintaining a work/life balance a€c How to manage your time, including taking vacations and dealing with sick days a€c Strategies for keeping your business running smoothlya€”from investing in technology to hiring the right people a€c Marketing and management basics a€c When angel investors or venture capital might be an appropriate way to grow a€c How to execute your exit strategy Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go. From the Trade Paperback edition.Keep in mind that some parts of your operations manual, such as those pertaining to employee hiring/ firing and ... Youa#39;ll also want to write down how to answer the phone, how to greet a customer, how to handle an angry client and ... Youa#39;ll want to describe how leads are generated, how they are followed up, how your company handles customer service, and anything else that has to do with generating new and repeat business. ... When Joe Alba nese, a captain in the Navy Reserve, .

Title:The Wall Street Journal. Complete Small Business Guidebook
Author: Colleen DeBaise
Publisher:Crown Business - 2009-12-29

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