Strategic Communication in Crisis Management

Strategic Communication in Crisis Management

4.11 - 1251 ratings - Source



Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness for this strategic communication. Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in the private and public sectors both, plus executives with other management responsibilities, will find Dr. Ray's book informative, useful, and fascinating reading.Delta. Airlines. Flight. 191. Generally, it appears an organizationa#39;s preexisting image significantly influences stakeholder ... PRE-CRISIS Delta Air Lines began as the worlda#39;s first crop dusting service, Huff-Daland Dusters, in Monroe, Louisianaanbsp;...


Title:Strategic Communication in Crisis Management
Author: Sally J. Ray
Publisher:Greenwood Publishing Group - 1999-01-01
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA