Communication Design

Communication Design

4.11 - 1251 ratings - Source

The success of a piece of communication has always been dependent on the connection between content, form, audience and context what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.Ita#39;s a way of saying this is what we stand for, this is what we believe in, this is what we think is the future.a€ 200 10x10 may ... a€œOne of the things 10x10 is Methoda#39;s thought wea#39;re playing around with as well is leadership series, which highlights changing the mediums, so we could ... really, really interesting ideas and convey them in a more effective manner than forcing people to write a thousand word essay.

Title:Communication Design
Author: Derek Yates, Jessie Price
Publisher:Bloomsbury Publishing - 2015-02-26

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