Building Findable Websites

Building Findable Websites

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This is not another SEO book written for marketing professionals. Between these covers youa€™ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. Youa€™ll find the big ideas behind these technologies and real world examples, illustrating that you dona€™t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites Youa€™ll find even more findability guidance on the booka€™s companion website ( including 5 bonus chapters.A user named Tom wants to buy a home theater system but hea#39;s unsure what equipment hea#39;ll need and how to set it up properly. Naturally, he turns to the Web to find answers to his questions. Using one of the major search engines he types inanbsp;...

Title:Building Findable Websites
Author: Aarron Walter
Publisher:Peachpit Press - 2009-02-02

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