Betriebliche Kommunikationsprozesse bei Dienstleistern

Betriebliche Kommunikationsprozesse bei Dienstleistern

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Philipp Kordowich untersucht die Besonderheiten kundenorientierter Leistungen und zeigt Auswirkungen fA¼r die betrieblichen AblAcufe auf.Wyckham, Robert G.; Fitzroy, Peter T.; Mandry, Gordon D. (1975): Marketing of Services a€“ An Evaluation of the Theory. ... Zeithaml, Valarie A.; Bitner, Mary Jo ( 2003): Services Marketing a€“ Integrating Customer Focus Across the Firm. 3rd ed.

Title:Betriebliche Kommunikationsprozesse bei Dienstleistern
Author: Philipp Kordowich
Publisher:Springer-Verlag - 2010-11-25

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